Friday, July 16, 2010

I can't help it...

I have been sucked in by Old Spice's viral marketing campaign, and I love it. I hope somebody does a PhD dissertation on the thought-process behind this campaign, the speed with which they began responding to people, and what it was that struck such a nerve with people ... and, will it sell more Old Spice?

In the meantime, check some of them out if you haven't yet (I read somewhere that 8 of the top 11 videos on YouTube this week were Old Spice vids, so they won't be hard to find).

"Because if that Zeppelin crashes into thatBacon Factory, all of us will be without bacon and that simply will not do."

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